“BMW R12 – Speed with character”

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The BMW R12 breathes nostalgia but rides with modern power.
In this spec ad, we bring the bike’s iconic lines and raw performance to life in a style that matches its personality: direct, dynamic, and detail-driven.

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Together with a friend and his R12, Hikari set out to capture the freedom of the road in fast, rhythmic visuals. A tribute to motorcycle culture, to friendship, and to the craftsmanship of BMW.

Director: Joris Overmeen

1st AC: Joris Overmeen

Editor: Joris Overmeen

Colourist: Joris Overmeen

Sound design: Joris Overmeen

Talent: Harmen Bronsvoort